We believe promotional products should be more than just "swag" — they should be a reflection of your brand’s community. Founded by Kenny Scher in 1999, we’ve spent nearly three decades helping organizations turn their logos into high-quality gear that people actually want to wear.

With a background as the Executive Director of NY Squash (1996–2014), Kenny understands the unique needs of athletic programs, schools, and private clubs. What started as a few connections in the Squash world has grown into a national operation. To date, we have partnered with over 2,700 customers across the United States, particularly specializing in: Summer Camps, Educational Institutions, and Private Health Clubs.

My daughter Maclaine has been wearing Creative Alternatives created merchandise since she was a five year old at camp and officially joined the family business in the summer of 2025. A true zillennial, she keeps us up to date on the current trends and products companies want the most.

We’ve built our reputation on a simple premise: unbeatable personal service. When you work with us, you aren't dealing with an automated ticketing system or a massive call center. You’re working directly with us.

Once you experience the ease, reliability, and creative spark we bring to your projects, you won’t want to go anywhere else.

Ready to start your next project? Just Call Kenny at 718-496-5268